"linking customer resources to firm success: the role of marketing program implementation,". bin rashid (school of tourism, hospitality and environmental management, colgis, univerisiti utara malaysia, sintok, malaysia).
A Research Proposal: The Relationship between Customer
A Brief Literature Review: Customer Relationship Management
this study serves not only to clarify the relationship between crm dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship.! Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field.